Privacy Policy

Privacy Policy – Pensby Dental Practice

Privacy Policy Last Updated: 01/04/2026

Introduction

Pensby Dental Practice (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to the terms of this Privacy Policy.

Who We Are

For the purposes of data protection law, Pensby Dental Practice is the Data Controller of your personal data.

If you have any questions regarding this policy, please contact: reception@pensbydentalpractice.com

Legal Basis for Processing

We process personal data under one or more of the following lawful bases:

● Performance of a contract (providing dental services and managing appointments)
● Legitimate interests (patient communication, customer service, business administration, website improvement)
● Legal obligation (regulatory, tax, accounting and healthcare record-keeping compliance)
● Consent (where required for marketing communications or certain optional uses of data)

How We Collect Your Data

We may collect personal data when you:

● Submit an enquiry or contact form
● Book an appointment
● Register as a patient
● Contact us by email or telephone
● Sign up for updates or communications
● Browse and interact with our website

Types of Data We Collect

Information You Provide Directly:

● Full name
● Email address
● Telephone number
● Address (where required)
● Medical or dental information you provide to us as part of your care

Information Collected Automatically:

● IP address
● Browser type and device information
● Pages visited and site activity
● Referring URLs

This information helps us improve performance, security and user experience.

How We Use Your Data

We may use your personal data to:

● Respond to enquiries
● Arrange and manage appointments
● Provide dental care and related services
● Send appointment reminders and service-related communications
● Maintain financial, clinical and regulatory records
● Improve our website functionality and performance
● Prevent fraud and maintain security

We do not sell, rent or trade your personal data.

Data Sharing

We may share limited personal data with:

● IT and website service providers
● Accountants or professional advisers
● Healthcare professionals or laboratories involved in your care
● Legal or regulatory authorities where required

All third parties are required to process data securely and lawfully.

Data Retention

● We retain personal data only as long as necessary for legitimate business, clinical or legal purposes.
● Enquiry data may be retained for up to 12 months.
● Marketing data is retained until consent is withdrawn.
● Patient records are retained in line with legal and professional obligations.
● When data is no longer required, it is securely deleted or anonymised.

Hosting & Security

Our website is hosted securely with professional UK hosting infrastructure and protected by:

● SSL encryption (HTTPS)
● Firewall protection
● Antivirus and malware monitoring
● Access controls and secure authentication

While we take all reasonable steps to protect your data, no online transmission can be guaranteed 100% secure.

Cookies

We use cookies to:

● Improve website functionality
● Analyse traffic and usage patterns
● Enhance user experience

You can control or disable cookies through your browser settings. Some features may not function correctly if cookies are disabled.

Your Rights Under UK GDPR

You have the right to:

● Access the personal data we hold about you
● Request correction of inaccurate data
● Request deletion of your data (where applicable)
● Restrict or object to certain processing
● Request data portability
● Withdraw consent where processing is based on consent

To exercise your rights, contact: reception@pensbydentalpractice.com

We will respond within one calendar month.

Complaints

If you are unhappy with how your data is handled, you may contact us directly at reception@pensbydentalpractice.com

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO) https://www.ico.org.uk

Data Breaches

In the unlikely event of a data breach, we will investigate promptly and notify affected individuals and the ICO where legally required.

Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.

Contact Us

For any questions about this Privacy Policy, or how your personal data is handled, please contact: reception@pensbydentalpractice.com